Like interior design is applicable for commercial as well as residential buildings, retail design is related to the design of the décor and the arrangement of a store or outlet. There are different aspects of retail design that differ from the traditional decorative aspect of a home or office. In case of the store or retail design, the concepts of marketing, advertising, merchandising and ergonomics also come into play besides the interior design.
Aim of retail design
The aim of designing the interiors of a retail store is not only to create an attractive store interior, but also to allow the optimal layout of the products as well as allow for the customers to browse, for certain functions to be carried out and so forth. The retail design has to be planned to allow the consumers as well as the retailers to have an optimal shopping experience. There are certain practicalities that need to be included like commercial interior design Perth as well as aesthetics of a retail outlet which need to be married in the right manner.
Deciding on the fixtures
For store design the retail shop fitting and fixtures need to be planned accordingly. Every store needs certain fixtures in order to display the products. The way merchandise need to be displayed differ from one company to another as well as on the nature and dimensions of products. Displays and shelves are integral part of any retail design. The accessibility of the products on the shelves and stacks will also have to be determined by the designers.
Most stores have vivid displays and graphics in order to help promote the brand and its products which are housed in the store. In case a retail offers several brands of different or competing brands, the retail manager will decide on the interior décor which will be neutral and space will be given for the merchandisers to plan out promotional displays and cutouts for the different spaces where the different products are arranged. These are inputs that the retail designer needs to get from the retail owner and work to plan out the décor accordingly.
There are different kinds of decorative shop fitting Perth that make an impact on the final appearance of a store. For instance, a boutique store should have the features of opulence and indulgence which is created by adding designer sofas and lounge settings for the customers to come in and browse through the products at ease, fitting rooms to try out the different items and decide at leisure. The impact of accessories and furnishings offered in a store go a long way to create visual appeal for the customers. This is important in a competitive space and in giant commercial marketplaces like malls.